Tipping Point and Stickiness

I've been reading Tipping Point by Malcolm Gladwell and am currently going through a section on what he calls "stickiness". The elements that make a message stick, and as an example he used Sesame Street and Blue's Clues. Up to the point that I'm in right now, I think it's a great chapter for all instructional designers to flip through, especially those working with younger children. So for those building a reading list (like mine), I would be sure to add Tipping Point.